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I Saved Hours of Work by Asking Readers This Question
“Do you want this?”
I have a problem: sometimes I’ll get a product idea and immediately start working on it. I can’t help myself. Here’s how it often ends up though: days or weeks or months later when it’s ready, I’ll share it with the world who, more often than not, responds with the cold silence of indifference. They don’t care about my new product or service or offer. And they certainly don’t want to pay money for it. That’s for sure.
Years ago I started a watch brand. I found a manufacturer, designed a website, the whole deal. It took about six months. I loved building it. I loved planning, prepping, hoping. Then I launched it. To silence. I ran ads to the site. To silence. I changed to a more organic marketing approach. To silence. I closed the business not long after. To silence.
Jump ahead to today. I had another brilliant idea for a product to offer my audience. A paid newsletter. But this time, instead of creating it right away, I reached out to my audience for their feedback on the matter. Here’s the exact email I recently sent out to them…
Subject: Is This Something You’d Want?
“Hey — I have a question that I would love your feedback on.
